A New Land Trust Look! ‘Bold, Colorful, Optimistic’
We now have an exciting, new look! Most notably, a new logo!
The new logo is part of a re-branding effort that gives the Whidbey Camano Land Trust a fresh, more current look in 2020. By industry standards, we’re a little overdue. The last time we updated our logo and look was in 2005. Christopher Baldwin Design of Langley is leading the re-branding effort.
The new logo features both Whidbey and Camano islands, including farmlands, forests, and the Salish Sea, with mountains in the background.
“The Land Trust’s new brand is bold, colorful and optimistic,” Baldwin said. “The typography is more contemporary, while at the same time a bit retro with a nod to the WPA (Works Progress Administration) posters from the 1930s. It’s an optimistic look to the future, with acknowledgment for previous conservation successes.”
Watch for our new branding in all Land Trust communications and swag this year!